Photos courtesy of
Allisonsphotography.etsy.com Pretty, no?
When you walk into a clothing store, a hardware store or any other physical selling venue you almost always find more than 1 kind of thing for sale. Even rare book shops sell bookmarks, reading lights and a bevy of little counter top items. At the same time any successful store keeps a theme; hardware stores may sell the odd appliance or ironing board but its doubtful you'll find lingerie tucked among the shovels (although that may not be a bad idea...). Part of running a successful store is having a variety of items to intrigue your customers and making sure that variety fits within your theme.
So, what kind of store are you and how do you express that to your customers?