First off Pease asked me if I had any ideas for a product she could make, she is pretty strong in her style but just hasn't found something that she can do that will really take off. I'll do a quick overview and see what jumps out at me as I go along.
Pease, your sense of style and your photographs are lovely. I get a very "romantic" feeling about your shop. Your banner and avatar are perfect for the work you present and I get a strong sense of your aesthetic with just a quick glance.
I do need to point out that your sold folder is chock full of large leather journals:
I do love your Mini-notebooks and key chains:
If you want to keep them up, think about buying offsite advertising, this darling product needs to be aimed directly at it's target audience. Find book clubs, literary blogs and places where bibliophiles congregate and you will surely improve your sales. As with knitters, women who love to buy unique things, love to show them off. Word of mouth will be a huge asset to you.
I need to point out that you're missing a huge market with bridal items. I only found one album (above) (I showcased the 2nd photo because I think it is more interesting) and if there is money in bookbinding, it's earned in making fancy albums and guest books. Custom orders for are a huge way to increase your market and I really think you're onto something amazing with your leather flowers:
I want to see you use more to embellish the book covers. You could create intricate bouquets as covers for the books and sell them in custom colors. I'd love to see sets of albums, guest books & flower brooches (for the brides maids) all made to order to match the weddings. Custom work means you can charge more and work with a larger client base, plus a happy bride is a chatty one and again, you will gain a lot from word of mouth.
For the bridal items, I would step away from the ring binding:
I think you can do it, I want to see you push your high end work and stay focused on binding, especially the larger items. Your prints are nice so keep them but I noticed you had a tiny bit of beaded jewelry too, don't do that! :D
Do be open to more focused bridal work, buying advertising and making more more more leather journals. You've got a gorgeous and unique style and I think it will be really well received in the weddings market.
(Ps. Set aside an ad budget, your photos are ready to be seen elsewhere!)
Pease, if you have any questions, please let me know. Readers, I'd love to hear from you too.
I took the day off yesterday and will try to get to another critique tonight, I know many many many of you want one.