Your shop announcement is the perfect length. I love being able to see your featured items right away. By looking at your banner I can tell that you are excited about your graphics work which is great. I am going to jump right in however and say as a visitor to your shop I don't get a strong sense of who you are as an artist or what you want to do.
As a buyer I want to know about you, where do your passions really lie? The Cards you make are give me some sense of you as a designer but the Tiny Socks tell me a different story. So lets talk first about the cards.
I'm really drawn to the bird imagery and you are hitting the right market by selling cards for knitters on Etsy.
I think your photos could be dramaticized a bit, like the one on the top left. Your buyers can't really get a sense of their texture or weight by seeing scans and I think you could add a lot of dimension to your shop by finding more tactile ways to photograph them. I like your style and if the cards are something you're excited about I'd take out the socks and find all sorts of ways to show them off. You've got a market for them but your display doesn't scream pride. (by the way, I have lots of issues with this myself, I even wrote a forum post about this yesterday).
If you're really a fan of the socks I think you may have a good idea there, but it needs a little working.
I like that they are a hand knit lucky charm, that they can be worn or used as a gift bag. I also love them as mini-stocking ornaments around the holidays. But you need to sell the concept a bit harder. Like my photo blocks, the more I talk about their use the easier it is for my customers to conceptualize my idea behind them.
You could do 100's of themes by combining your graphic skills with your love for knitting. Baby shower cards, worn out socks for fathers day, holiday stocking cards (how cute to have candies inside!) clean whites for graduates? Mini toe socks for the hippie child in your family... Graphic designs could be used to enhance the message of each sock. Create a card, attach a pin back or button to use the sock as the cover and add imagery and text that really drives home the coolness of giving someone a themed mini sock lucky charm card. :)
It's just a suggestion but I see as taking your products to the next level. Additionally, if you're passionate about both mediums you can combine them in a more fluid way. There is a huge demographic of women who enjoy knitting. Knitters are also thoughtful enough to by expensive cards for special occasions and generally have the income to splurge.
If none of this resonates with you, no worries. :) I do think you'd be best to separate out your different products into two separate shops and really show excitement about your work both through your photographs and the stories you tell.
Please let me know if you have any questions and what you think about my critique.
Readers, as always, your input is truly appreciated, feel free to comment with suggestions, ideas or inspirations.
Toodles Noodles, see you tomorrow.
Ps. Buffalogirl, lose the lichen. :)