Balanced. Your photos are lovely. I was very impressed with your over all shop. Quick overview:
Your shop announcement is too long. This is what I see when I click the page. I'd like to see your products right way. And the information about currency exchange is best in your polices, not your announcement. Your banner is lovely and you get bonus points for using your product as you avatar.
I'd like to see you focus more on your talent in fastidiousness and really use your shop to showcase the amazing skills that you have. If it were up to me, I'd lose most of the simple beaded earrings and really use the shop as a gallery. Your talent is amazing and the more"generic" earrings detract from that.
(You may be thinking, but the earrings sell!) They may be what moves fastest in your shop but putting more energy behind your specialized work is going to improve the sales of your more unique items. I think people will seek you out for what you are really good at if you push it. Focusing on your strongest skillset can really improve your overall business.
And again your pictures are really lovely. (there is a sense of romance too them, so yay!) The stone and large bead necklaces speak more to me about your style than the earrings do, I would keep them but again focus more on what makes you stand out from the crowd.
For your photos, you might also look into using a live model, women like the idea of looking beautiful in their jewelry and the right picture of a live model can really sell that.
Lastly, I want to point out to you that you have an amazing and unique product here:
with your Lattice ribbon bracelets.I think these really speak to who you are as a designer. They are something uncommon in the realm of jewelry (which is rare) and they are incredibly lovely.
I'd love to see this line developed into something more significant; wider cuffs, chokers & headbands.
What excites me about them most is that they are truly bridal. Weddings are a niche market where you could really thrive. I'd suggest you list more of these (if you like to make them) and be sure to put them in the weddings category (not the jewelry one). You can also create combined "bridal suites" with some of your more intricate earrings and really enhance the "bridal" aspect of your brand.
(Side note, lots of American brides would LOVE to state they got their wedding jewelry from Ireland, it gives them a story).
I would recommend you use a more delicate angle for your "model" photo. You want to make sure you constantly repeat the idea of femininity and romance in all of your images.
Overall I am very impressed. If you lose some of the more generic earrings, add lots more of the lattice and intricate beadwork and push the bridal jewelry message I don't see how you wont increase your customer base and your business.
Balanced,(and readers) be sure to ask me any questions below, I am happy to address as many as I have time for.
Readers, lots of eyes are better than just mine. Feel free to comment on ideas that this critique sparked for you. I am really interested in your input as well.How exciting!
Ps. you can see balanced on Etsy.com Here:
Critique 2 will be posted tomorrow so stay tuned!