My son has this week off of school so I've decided we need a trip to the Oregon Coast. While the main point of this outing is a mini vacation for Miles and I, it also puts me face to face with tons of little shops and boutiques that have never seen my work.
Over the next week I will be chronicling my steps towards landing a few (hopefully!) new wholesale accounts. If you'd like to keep up with my trials, errors and successes you can bookmark this blog or follow along on my Facebook Fan Page
This is something I've done before- both successfully and not- but this time I am setting a strategic plan and creating some goals for myself. If it works for me, there is no reason it can't work for you too.
Step 1. Today I will be searching the Chamber of Commerce from the three small towns I plan on visiting. I am hoping to find websites to shops and boutiques that fit well with my work. I'd like make contact with as many shops as possible and to have a set list of buyers and appointments before I arrive.
Step 1. part 2, a side note: Know your audience. Market yourself thoughtfully and focus your attention in the right direction. I could send mass emails to the 200+ shops in each town but something tells me the organic dog leash shop and the surf rental place aren't going to have a need for my Accordion Books. I am looking for specific shops that sell products in the same genre as mine and by narrowing down my target list I can:
A. Save time.
B. Spend more time on buyers who might actually want to talk to me.
Whenever you are trying to market yourself, define your audience beforehand and you'll have a better chance of closing the deal.
Wish me luck, follow along, take notes (if you want to try this too) and if you have any suggestions for me, please do post them below.
Bye for now!