Ideas Journal courtesy of Etsasketch.etsy.com
Here is some cold hard honesty for you, buyers have millions of choices.
We are competing not only with each other, Ebay, Amazon and so on, we are also competing with local craft markets and local art shows and worstly, local import shops & big name malls. As the world tightens its fist around its pocket change you will need a great and covetable product to pry those pennies from the fingers of your competitors (oh how dog eat dog, no?).
So how do you make a great product? How do you take your craft and turn it into something everyone wants?
1. Pick a product.
Pick one thing you really like to make and make it perfect, and then make it again, in a new way, perfect. Design is constant recreation of the same idea, once you've made it into something you're beaming proud of, it is ready to show to the world. Taking a great idea and making it better is making a great product and without one you cannot expect to compete.
2. Strive for the perfect presentation.
There is no secret that paper glued to scrabble tiles is kind of silly. But gluing paper to scrabble tiles, finishing them with a rich, clear gloss, adding a silver bail & a ribbon & tucking it all neatly into the perfect box makes something seemingly silly into something gorgeous and elegant. Once you find your niche item find a way to show it off and take it one step above the rest.
3. Name it well.
Black gold is nothing more than rotten garbage cooked into fertilizer. However calling it "rotten garbage cooked into fertilizer" isn't going to attract a lot of customers. The words "black gold" imply something mineral rich and chock full of value. The right title can make all the difference, it will help you sell.
If you have lots of things you like to make but nothing that really grabs you as a top seller (and you decide you want a top seller) my best advice is to keep creating.
1. Keep an ideas book or journal handy. (see above).
Great ideas come at the weirdest times, writing them down in the same place is a great way to find inspiration later on.
2. Take classes, or even better, teach a class.
Showing someone how to do what you do can put a fresh spin on your talent. Simply setting down with a good friend and showing them a few tricks can give you a whole new perspective (and better yet, new inspiration) on your products and your line.
3. Wander the aisles of your favorite supply shop.
I can spend hours looking at the possibilities in the odds, ends and dark places of my favorite supply stores. I tend to buy 3-4 different things to try new stuff with and always end up with something I'd like to make more of. Materials can be the best source for new ideas and having a closet full of "waiting" supplies is a great start to inspiration.
This may sound weird but when I want to make a new line or come up with a new idea I think and rethink and think some more. I actually set out to come up with a new idea, I pull out my supplies or head to my local thrift shop and I pick up, turn over or glue together all sorts of whatnots until I have something I can work with, and then I hop straight up to the first tip in the post, I make it and remake it until it is perfect, and then I make all over again, in a brand new way.
If you're interested in having a critique for your products or shop, feel free visit my Critique page to learn more.
Thanks for stopping by!